Recently published research from Business Monitor International, "Denmark Telecommunications Report Q1 2016", is now available at Fast Market Research
[ClickPress, Wed Jan 27 2016] We have a subdued outlook for the Danish telecommunications sector largely owing to the high degree of saturation prevalent in the market. The main recent driver of growth has been the dedicated mobile broadband offers. The fai led merger between Telenor and T eliaSonera will continue to force operators to compete on the basis of price. We believe that the fixed market provides room for growth. Operators are moving towards more advanced broadband services, such as DOCSIS3.0 and fibre, to regain market share from mobile broadband, and using bundled services to lower churn. This is the first step in the battle for convergence, where deepening the customer base through upselling and not widening with new acquisitions becomes the core strategy .
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The Danish mobile market performed poorly in the first three quarters of 2015. The market lost 231,000 subscribers in 9M 2015. This decline was a bit steeper than we had originally anticipated. Operators will focus on retaining their core clientele rather than seeking out new ones. We estimate 7.81mn subscribers at the end of 2015, a number climbing to just 7.83mn at the end of our forecast period in 2019.
The Danish market has a very high percentage of subscribers using the 3G/4G infrastructure. As such, we do not see this as a strong area of growth in the future. By the end of 2019, we anticipate the number of 3G/4G subscribers will jump modestly from 6.79mn at the end of 2015 to 7.13mn by the end of 2019.
The failed merger between TeliaSonera and Telenor, for combining their operations in Denmark, will hinder market consolidation efforts. Furthermore, it will ensure that incumbents continue to operate in a market that is highly competitive and thus driving down ARPUs.
The Denmark Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Denmark's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Denmark Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Denmark.
* Benchmark BMI's independent telecoms industry forecasts for Denmark to test other views - a key input for successful budgeting and strategic business planning in the Danish telecoms market.
* Target business opportunities and risks in Denmark's telecoms sector
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