"Imaging Devices in Hong Kong, China" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Jan 27 2016

Imaging devices declined by 3% in retail volume terms in 2015, largely affected by the poor digital camcorder performance as consumers tend to use smartphones as digital camcorders out of convenience. Smartphones allow consumers to instantly record and share on sites such as YouTube and Facebook. Despite active product launches and marketing initiatives by manufacturers and retailers, a relatively flat performance was recorded with slow purchasing rates.

Competitive Landscape

Canon Hong Kong Co Ltd led imaging devices in 2015 with a volume share of 38%. Its leadership position stems from its wide range of SLR cameras that target professional photographers and beginners alike. Over the review period, it increased its range and frequency of new products, in particular, entry-level SLR cameras backed up by eye-catching TV advertising and comprehensive store demonstrations.

Full Report Details at
- http://www.fastmr.com/prod/1110452_imaging_devices_hong_kong.aspx?afid=301

Industry Prospects

Imaging devices is expected to register a negative retail volume CAGR of 4% over the forecast period, largely due to weak demand from digital camcorders. This is affected by the moderated spending power and frequency of visits by Chinese tourists as well as slow actual buying behaviour among local consumers. Demand in Hong Kong is widely affected by product exposure, word-of-mouth recommendations, media coverage and promotions. This is partly because cameras are increasingly similar in terms of functionality and features.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Imaging Devices in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?

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