Direct Selling in Austria - New Market Study Published

Direct selling recorded strong value growth in 2015, with growth during their higher than the growth recorded during 2014 as the channel clearly outperformed retailing overall. In particular, direct selling continues to benefit from the growing number of independent sales agents operating in the country as considerable numbers of Austrians are now looking for additional income or new career opportunities due to stagnating real incomes and frustration with their traditional jobs.

Competitive Landscape

Amway GmbH led direct selling in 2015 thanks to its strong brand awareness and its large network of sales agents. The company offers products in several growing product categories including beauty and personal care, consumer health and home care.

Industry Prospects

Over the forecast period, direct selling in Austria is expected to register positive value growth in constant 2015 terms. While it is set to become increasingly difficult for store-based retailers to afford good staff training and comprehensive customer service, direct selling is still able to rely on highly motivated sales agents establishing strong relationships with their customers.

Full Report Details at
- http://www.fastmr.com/prod/1113392_direct_selling_austria.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Austria?
* How important is direct selling in Austria?
* How is the direct selling channel being affected by the growth of internet retailing?
* What strategies are direct sellers employing to compete in a multi-channel environment?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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