New Market Report: Direct Selling in Australia

From: Fast Market Research, Inc.
Published: Fri Jan 29 2016

Traditionally, direct selling was associated with negative selling methods such as pyramid schemes. The schemes sought to generate income by receiving a payment or other benefits from the recruitment of other people. In actual fact, the bulk of the revenue in pyramid schemes was made from people making large upfront payments to participate in the schemes. No actual goods could be exchanged in the process. Such illegal schemes were frequently documented in major news agencies in Australia. In recent years, the trade association sought to reform direct selling that was often plagued by these reputation issues, which continued to be the major focal point in the industry.

Competitive Landscape

Thermomix in Australia Pty Ltd led direct selling with a 12% value share in 2015. Its only product, the Thermomix, was one of the most highly sought after kitchen appliances in Australia. This multi-functional device was only sold via direct selling and was priced at approximately A$2,000. The company also harnessed the digital platform to reach out to a wider range of consumers and offer complementary services such as cooking classes.

Full Report Details at

Industry Prospects

Value sales of direct selling will continue to be cannibalised by internet retailing. The growth of internet retailing is rising rapidly and direct sellers are shifting their business strategies to accommodate this growing trend. Internet retailing offers many advantages such as lower overhead costs and reaching out to a broader range of consumers. Australian consumers are also increasingly time conscious and thus driven by the convenience of internet retailing. Many direct sellers are shifting their business model by incorporating internet retailing into the company’s distribution strategy. Direct selling is expected to record a value CAGR of -4% at constant 2015 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Direct Selling in Japan
- Direct Selling in Indonesia
- Direct Selling in South Korea
- Direct Selling in Denmark
- Direct Selling in the United Arab Emirates

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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