Now Available: Irons in Taiwan

From: Fast Market Research, Inc.
Published: Fri Jan 29 2016

Sales of irons in 2015 are driven by the growth in smaller households in Taiwan. As the economy improves, more young consumers are not only entering the workforce but also moving out of their parents’ homes to live on their own, aided by rising personal incomes and better job security. It is common in Taiwan for young people to move out of the family home in order to gain personal independence and to live closer to their workplaces, especially if they are seeking work in larger cities. As irons are a household necessity in Taiwan, the increase in newly-established single-person or 2-person households is driving sales. In particular, white-collar workers require irons to press work-appropriate attire such as shirts and trousers.

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Competitive Landscape

Philips leads irons in 2015 with a 28% volume share. Philips is a go-to brand in Taiwan for small appliances, especially in categories such as irons where only marginal incremental innovations help to differentiate brands. Taiwanese consumers tend to depend on their knowledge of brand names and brand images to assist them in making purchasing decisions. Its longstanding presence, as well as positive brand association with small appliances in general, helps Philips to retain its leading position.

Industry Prospects

Over the forecast period, irons is expected grow by a retail volume CAGR of 1%. This growth will be driven by both an increase in the number of small households, as well as consumers replacing or upgrading their old irons.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Taiwan?
* What are the major brands in Taiwan?
* What is the most common cooking appliances in Taiwan?
* Has there been a shift to higher unit price built-in products?

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