"Electronics and Appliance Specialist Retailers in Chile" Published

Chilean consumers are notoriously tech-savvy, particularly regarding mobile devices such as tablets and especially smartphones. In 2015 the smartphone was a sign of status and the most important personal possession for many consumers. It is not unusual to see mobile operators’ outlets packed with customers looking for a new phone. The same can be said for electronics and appliance specialist retailers. The fast renewal cycles of these products encourage local consumers to catch up with the cycle and renew their personal devices regularly, further pushing growth in the channel.

Competitive Landscape

Distribuidora de Industrias Nacionales remains a key player in electronics and appliance specialist retailers Chile and led with 21% of value sales in 2015. Distribuidora de Industrias Nacionales has nationwide coverage and, crucially, this includes a strong presence outside of Santiago as the company operates outlets in numerous smaller cities and towns. By the end of the review period, the company faced the stern challenge of competing with large retailers that expanded their networks to areas of Chile in which the company’s ABC DIN brand is strongest. However, by offering consumers a comprehensive retailing experience, department stores remains the most popular retail distribution channel for consumer electronics in Chile. Furthermore, the opportunity to pay for durable goods using credit cards issued by the leading department store retailers also favours the performance of such players operating in the retail distribution of consumer electronics and consumer appliances, to the detriment of electronics and appliance specialist retailers.

Full Report Details at
- http://www.fastmr.com/prod/1113422_electronics_appliance.aspx?afid=301

Industry Prospects

Increasing interest in technology, and the development and popularisation of new technologies such as wearables, daily activity trackers and appliances or devices that include internet access as an embedded tool to complement their primary function will attract consumers. Technology is an integral part of Chileans’ daily lives, and consumer interest will contribute to a CAGR of 3% (constant 2015 prices) over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in Chile market research report includes:

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