"Large Cooking Appliances in Egypt" now available at Fast Market Research

In 2015 the majority of the leading manufacturers focused the competition on cookers, as they offered various different features, such as different oven capacity and number of burners, higher safety levels and different materials. These are the most important features that consumers in Egypt seek when they first buy a cooker. Advertising was the only way that the leading manufacturers attracted consumers to their products, especially during Ramadan.

Competitive Landscape

In 2015 Universal Group led large cooking appliances with a 59% volume share, which is high compared with other brands. The reason behind this is that the company focuses entirely on cookers, which is the most popular and most profitable category in large cooking appliances in Egypt. In addition, the company operates through only one brand, Universal. This is quite an anomaly in Egypt, a country in which Western brands are always perceived as being very reliable.

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Industry Prospects

The high demand for cookers means that large cooking appliances is expected to record a positive performance over the forecast period, since a cooker is considered one of the main appliances in homes in Egypt. This trend is also set to be determined by the fact that the category recently lost a substantial proportion of its potential sales due to the increase in duty and taxes on imported appliances, and many Egyptians are also taking steps to become more familiar with the new stable economic and financial situation in the country. This is likely to be favourable for sales of large cooking appliances during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Large Cooking Appliances in Egypt?
* What are the major brands in Egypt?

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