Now Available: Electronics and Appliance Specialist Retailers in Poland

From: Fast Market Research, Inc.
Published: Fri Jan 29 2016

The rapid growth of internet retailing affected electronics and appliance specialist retailers in 2015. Furthermore, in-home consumer electronics continued to be influenced by external factors such as major sporting events. In 2015, there were no significant events to encourage consumers to replace their televisions. On the other hand, however, 2015 saw a rise in sales of some consumer appliances thanks to a recovery in the housing market. New technologies appeal to Polish consumers, with new smartphones and tablets helping to keep sales in electronics and appliance specialist retailers fairly stable.

Competitive Landscape

Media-Saturn Holding Polska Sp zoo continued to lead the channel in 2015 with a 22% share of retail value sales. The company runs two chains, Media Markt and Saturn, with stores tending to be located in large shopping centres in large and medium-sized cities. The company strengthened its position in 2015 following the opening of new stores. It also sought to refresh its image by running a new marketing campaign under the slogan "Odkryj w sobie dziecko" (Discover your inner child), encouraging adult customers to purchase "toys" such as a new smartphone or PlayStation. The company is focused on a multi-channel strategy. Consumers can pick up products purchased online in physical stores or look at products in a local store and then order online. This multi-channel strategy involves offering a wide range of products to customers in smaller cities and investing in online solutions.

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Industry Prospects

Electronics and appliance specialist retailers is expected to register a further decline in value terms at constant 2015 prices over 2015-2020. This will be driven by a shift from store-based retailers to internet retailing, accompanied by the increasing relevance of mobile commerce. An anticipated fall in the prices of televisions and other in-home consumer electronics is also predicted to have an adverse effect of the value sales of electronics and appliance specialist retailers over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in Poland market research report includes:

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