Report Published: "Heating Appliances in South Korea"

Heated water mattresses had a strong performance as they continued to replace the previous demand for electric heated mattresses and electric blankets. The major benefits are lower electricity consumption and harmful electromagnetic waves as well as reduced danger of fire. Heated water mattresses have high sales from the homeshopping and online channels, including the social commerce sites that have a strong impact on increasing sales volume.

Competitive Landscape

Dongyang EasyTech Co Ltd moved into the leading position in 2013 due to the rapid growth of heated water mattresses since it is the leading player within this product type. In 2015, the company also had the highest volume growth. Otherwise, the ranking of the top five companies remained the same as the previous year.

Industry Prospects

As the explosive growth of heated water mattresses in the review period stabilises, heating appliances is expected to have a volume CAGR of 3% over the forecast period. Although sales of heating appliances vary each year depending on the winter weather conditions, the steady growth in the number of households will support this positive trend.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in South Korea?
* What are the major brands in South Korea?
* Are central heating units inhibiting potential growth for electric fires?
* Has innovation in panel heaters led to an upturn in fortunes for the category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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