Just Published: "Home Laundry Appliances in Hong Kong, China"

From: Fast Market Research, Inc.
Published: Fri Jan 29 2016

Home laundry appliances recorded low volume growth of only 1% in 2015. The sluggish performance was attributable to the maturity of the category and a high penetration rate in Hong Kong, as demand was mainly driven by replacement. Although the number of newly built flats was high in 2015, they came with new appliances. This further reduced demand for home laundry appliances, as Hong Kong consumers normally purchase new home laundry appliances when they move into a new property.

Competitive Landscape

Electrolux led home laundry appliances with a volume share of 28% in 2015. The player also posted the largest increase in volume share in 2015. The leading position of the player stems from its clear segmentation strategy. While Electrolux caters to high-end sales, Zanussi serves the mid-range and low segments. Besides, constant product innovation, targeted marketing initiatives and comprehensive after-sales services contributed to its success.

Full Report Details at
- http://www.fastmr.com/prod/1112709_home_laundry_appliances_hong.aspx?afid=301

Industry Prospects

Over the forecast period, home laundry appliances is expected to grow at a CAGR of 1% in volume terms. A high degree of category maturity is likely to inhibit organic growth, as demand is mainly driven by replacement. Manufacturers are likely to include value-added features such as self-cleaning and self-ironing, and more programmes to lessen the burden of consumers and make daily routines easier, especially given that Hong Kong consumers have long working hours.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the average volume capacity for washing machines in Hong Kong, China?

About Fast Market Research

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- Home Laundry Appliances in China

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Contact Name: Bill Thompson
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