Microwaves in the Czech Republic - New Market Research Report

From: Fast Market Research, Inc.
Published: Fri Jan 29 2016

Following the marginal decline in retail volume sales seen in 2014, microwaves returned to seeing positive growth in 2015. Higher consumption of ready meals and more frequent replacement purchases, as consumers opted for microwaves with more functions and better design, supported the growth of the category. Favourable economic conditions in the country also contributed to improved performance, as the category recorded retail volume sales growth of 1% in 2015.

Competitive Landscape

At the end of the review period, the competitive landscape in microwaves in the Czech Republic was led by two manufacturers that were significantly ahead of their competitors. Whirlpool CR remains the leading player in the category, accounting for a retail volume sales share of 22% in 2015, followed by Electrolux, with a share of 20%. Both companies have a strong background in both large and small appliances and their brands are well-known to consumers in the country. Strong promotions and high product quality are other important factors attracting consumers to these players’ brands. None of the players present in microwaves saw a significant gain or loss of retail volume sales share in 2015, in the absence of strong offensive activities by any company. The players present in the category instead mainly focused on maintaining their positions.

Full Report Details at
- http://www.fastmr.com/prod/1112803_microwaves_czech_republic.aspx?afid=301

Industry Prospects

Microwaves is expected to see slight positive retail volume sales growth over the forecast period. Sales will be driven by the increasing number of consumers opting for ready meals, for which microwaves are required to achieve maximum time savings. Also replacement purchases will be more frequent, with growing consumer preference for modern built-in microwaves. As a result, the category is expected to see retail volume sales growth of 2% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

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Contact Name: Bill Thompson
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