New market study, "Croatia Retail Report Q1 2016", has been published

From: Fast Market Research, Inc.
Published: Mon Feb 01 2016

Croatia's economy has finally emerged from a six-year long recession; however, economic conditions have yet to fully recover. Retailers should only expect to see significant improvements during the second half of our forecast period. The country continues to struggle with high levels of unemployment and relatively lacklustre economic growth and this will ensure that opportunities remain somewhat limited. Despite this, Croatia is still home to numerous retail expansion and consolidation opportunities in the long term.

Croatia's economy is on the road to recovery. Having contracted for six consecutive years, the country's real GDP is on track to post 0.3% growth in 2015 and we forecast this to improve to 1.0% by 2016, the first signs of growth during its membership within the EU. While more reassuring expansion is projected for the rest of the forecast period, Croatia will have to grapple with major structural economic problems in order for the retail industry to expand. The high levels of unemployment remain perhaps one of the biggest hurdles for the retail industry. The rate stands at 17.0% (rising to as many as 45.0% for young people). As a result, real household incomes have stagnated, with many young people depending either on the state or on their parents for income. Young adults are typically a lucrative market segment for retailers, however in Croatia, this demographic group offer limited opportunities for sales growth.

Full Report Details at

The Croatia Retail Report has been researched at source and features BMI Research's independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment.

BMI's Croatia Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics.

Key Benefits

* Benchmark BMI's independent retail industry forecasts for Croatia to test other views - a key input for successful budgeting and strategic business planning in the Croatian retail market.
* Target business opportunities and risks in Croatia through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.


BMI Industry View

Summary of BMI’s key forecasts and industry analysis, plus a discussion of major industry developments and a snapshot of key short-term demand-driving macroeconomic movements.

Industry SWOT Analysis

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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