New Study: Global Soft Drinks Market 2015-2019

From: Fast Market Research, Inc.
Published: Tue Feb 02 2016

Overview of the global soft drinks market

Technavios research analyst predicts the global soft drinks market to grow steadily at a rate of 7% during the forecast period. The increase in the sale of premium-priced products such as RTD tea and coffee and functional drinks are the primary drivers of the growth of this market. The innovative marketing strategies being introduced by vendors is also driving the market growth. For instance, during April 2015, PepsiCo entered into a marketing partnership with NBA, making it the official partner of the NBA, Womens National Basketball Association, NBA Development League, and USA Basketball.

The stringent government regulations regarding the production and sale of soft drinks are expected to pose challenges to the market growth during the forecast period. For instance, during 2014, Mexico imposed additional taxes on the sale of soft drinks, to reduce its consumption within the country.

Segmentation by distribution channel and analysis of the soft drinks market

Full Report Details at

Hypermarkets and supermarkets

Convenience stores


The hypermarket and supermarket distribution channel dominated the soft drinks market during 2014 with a market share of around 45%. The emergence of strong retail networks globally has contributed to the growth of this distribution channel.

Segmentation by category and analysis of the global soft drinks market

Carbonated soft drinks

Bottled water


RTD tea and coffee

Functional drinks

Carbonated soft drinks dominated the market with a share of 40% during 2014. The research report predicts the share of this segment to witness a decline during the forecast period. The rising awareness about the harmful effects of artificial sweeteners is driving consumers away from this segment.

Geographical segmentation and analysis of the global soft drinks market





The Americas accounted for 39% of the market share during 2014 and is expected to grow at a CAGR of 6% during the forecast period. The introduction of a soda tax in some of the countries in this region has had an adverse impact on the growth of sugary drinks. For instance, Mexico implemented a soda tax of 1% on all carbonated soft drinks during January 2014 which resulted in a 6% decline in the sales of these drinks by the end of 2014.

Competitive landscape and key vendors

The global soft drinks market is highly competitive due to the presence of numerous suppliers. The providers in this market compete on the basis of innovation in pricing strategy, product offerings, and distribution strategy. The competition is expected to intensify during the forecast period as a result of an increase in the launch of new product lines, especially natural ingredient-based soft drinks.

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You may also be interested in these related reports:

- Global Soft Drinks
- Global Carbonated Soft Drinks
- Soft Drinks: Global Industry Almanac
- Carbonated Soft Drinks: Global Industry Almanac
- Global Energy Drinks Report 2015 ; Comprehensive Analysis of Trends in the Global Energy Drinks Market Including Long-term Forecasts

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