Retail analytics delivers flexible, scalable, cost-effective, and advanced solutions for optimizing marketing and merchandising decisions. It helps in the following areas:
* Price rules and performance target management
* Demand forecasting
* Price and promotion modeling
* Price and promotion optimization
* Category management
* Store clustering and price zone definition
* Product assortment selection
* Markdowns optimization
* Competition analysis
* Market basket analysis
Retailers have to analyze terabytes of data to understand consumer needs accurately. Retail analytics helps predict a range of consumer preferences, from simple demands to unique tastes. Organizations in the retail sector are using business intelligence (BI) and retail analytics tools in areas of customer intelligence, merchandising intelligence, and operational intelligence. Retail analytics tools help them understand customers and businesses better and increase their market shares.
Full Report Details at
- http://www.fastmr.com/prod/1117746_global_retail_analytics.aspx?afid=301
Technavio's analysts forecast the global retail analytics market to grow at a CAGR of 20.59% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global retail analytics market for 2016-2020. To calculate the market size, the report considers revenue generated from software licenses, support and maintenance, and subscriptions from analytics applications in the retail industry.
The market is divided into the following segments based on functions:
* Consumer analytics
* Marketing analytics
* Supply chain analytics
* Merchandising and in-store analytics
Technavio's report, Global Retail Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
* Angoss Software
* Experian
* IBM
* Microsoft
* Oracle
* SAP
* SAS institute
Other prominent vendors
* Adobe
* Information Builders
* Infor
* MicroStrategy
* QlikTech
* Tableau
* Tibco Software
Market driver
* Increasing volume of data from retail sector
* For a full, detailed list, view our report
Market challenge
* High cost of implementation and upgrading
* For a full, detailed list, view our report
Market trend
* Shift toward predictive analytics tools
* For a full, detailed list, view our report
Key questions answered in this report
* What will the market size be in 2020 and what will the growth rate be?
* What are the key market trends?
* What is driving this market?
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)
You may also be interested in these related reports:
- Retail Analytics Market - Global Forecast and Analysis to 2020
- Business Intelligence and Analytics Software Market - Global Forecast to 2020
- Internet of Things (IoT) Analytics Market - Global Forecast to 2020
- Text Analytics Market - Global Forecast to 2020
- Workforce Analytics Market - Global Forecast and Analysis to 2020
"Global Retail Analytics Market 2016-2020" Published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001