New Study: The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2019

Timetric's 'The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Finland's cards and payments industry, including:

* Current and forecast values for each market in Finland's cards and payments industry, including debit, credit and charge cards.
* Detailed insights into payment instruments including check payments, credit transfers, direct debits, payment cards and cash transactions. It also, includes an overview of the country's key alternative payment instruments.
* E-commerce market analysis and online payment types.
* Analysis of various market drivers and regulations governing Finland's cards and payments industry.
* Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
* Comprehensive analysis of consumer attitudes and buying preferences for cards.
* The competitive landscape of Finland's cards and payments industry.

Full Report Details at
- http://www.fastmr.com/prod/1118644_the_cards_payments_industry.aspx?afid=301

Report Highlights

* Contactless technology is gaining acceptance among Finnish consumers, and issuers are introducing cards enabled with contactless technology to gain a market share in the cards and payments industry. The latest initiatives in contactless payments include the collective introduction of contactless cards by Euroloan Consumer Finance and Compass Card in August 2015 and the MasterCard Bankkontokort debit card with contactless functionality by Bank of Aland in 2014. In addition, the Finnish telecommunications company Elisa and convenience store chain R-Kioski began selling pre-loaded near-field communication (NFC) payment stickers in April 2014, featuring MasterCard's PayPass technology. By the end of 2014, there were 2 million contactless cards in Finland. This number is expected to reach 7.9 million by 2019, registering a forecast-period (2015-2019) compound annual growth rate (CAGR) of 24.24%.
* Banking penetration is very high in Finland. According to the World Bank's 2014 Global Findex survey, the percentage of the Finnish population aged 15 or above with a bank account reached 100% in 2014. In order to increase banking penetration among the fast-growing immigrant population, the National Discrimination and Equality Tribunal enforced a regulation in July 2014 requiring banks in Finland to accept foreign identity documents as a proof of identity to access and manage accounts in Finland. This is expected to result in a rise in the total number of bank accounts, and banking products such as debit and credit cards in the country.

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