Large Cooking Appliances in Norway - New Study Released

Rising consumer interest in home cooking is an underlying driver of sales of large cooking appliances. The popularity of cooking programmes and the increasing profiles of celebrity chefs have encouraged Norwegians to replicate fine dining in their own kitchens, which supported volume growth in 2015.

Competitive Landscape

IKEA Norge led large cooking appliances in 2015 with a volume share of 27%. The strength of IKEA Norge’s position is attributable to a consumer preference for built-in large cooking appliances. The player appeals to this preference by offering consumers a complete kitchen solution in terms of fittings and appliances. IKEA Norge’s strategy of competitive price positioning, in addition to the offer of delivery and installation services, ensures its standing and sizeable volume share of large cooking appliances in Norway.

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- http://www.fastmr.com/prod/1112766_large_cooking_appliances.aspx?afid=301

Industry Prospects

Norwegian consumers not only value appliances that can offer them convenience, but they also care about quality, colour, design and the unique experiences appliances can offer. These are key factors supporting future sales of large cooking appliances in the country. Manufacturers need to successful merge these considerations into one product offering to appeal to the demands of consumers, which would ensure growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Large Cooking Appliances in Norway?
* What are the major brands in Norway?
* What is the most common cooking appliances in Norway?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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