Romania Retail Report Q2 2016 - New Market Research Report

Despite being one of the poorest countries in the EU, Romania possesses one of the most promising income growth outlooks. As a result, we are anticipating robust growth in household spending throughout our forecast period and this will equate to considerable gains for retailers, particularly those in the MGR sector. While the country's population is on the decline, the market remains large and less saturated when compared other countries in the region.

Key Views And Developments

We are forecasting household consumption to continue to improve, thanks to a healthier labour market and higher wages. This will be further supported by negative inflation (the latest figure came in at -0.7% for 2015), which will help boost real purchasing power.

The share of households in the USD10,000+ income bracket will double from 21.6% in 2016 to 45.6% in 2020, indicating one of the fastest income growth rates in Europe and strong opportunities for retailers.

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In US dollar terms, total household spending will decline by 0.3% in 2016, as a result of the appreciating dollar. The local currency value of spending will expand by 3.7%.

Food & drink will remain the largest sub-sector, accounting for 26.7% of total household spending in 2016 as a result of low average income and households' dependence on groceries spending.

The population will shrink at an annual rate of 0.7% throughout the forecast period, resulting in a decrease of 525,000 people over the next five years. This is due to emigration and a decreasing birth rate.

The Romania Retail Report has been researched at source and features BMI Research's independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment.

BMI's Romania Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics.

Key Benefits
Benchmark BMI's independent retail industry forecasts for Romania to test other views - a key input for successful budgeting and strategic business planning in the Romanian retail market.
Target business opportunities and risks in Romania through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.

Coverage

BMI Industry View

Summary of BMI’s key forecasts and industry analysis, plus a discussion of major industry developments and a snapshot of key short-term demand-driving macroeconomic movements.

Industry SWOT Analysis

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