New Report Available: Direct Selling in Poland

Direct selling is a stable channel, generating growth year-on-year. Poland ranks fifth among the largest direct selling markets in the EU in terms of value sales. Beauty and personal care continued to account for the highest share of value sales in the channel in 2015. The lipstick effect has been noticeable as female consumers want to look attractive, even in uncertain economic times. Other categories, however, performed better due to offering unique products which are not available in other channels.

Competitive Landscape

Avon Cosmetics Polska Sp zoo continued to lead direct selling in 2015 with a 29% share of value sales. The company’s leading position can be attributed to its large network of agents as well as offering good quality products at affordable prices. Avon also runs numerous advertising campaigns which involve high-profile celebrities (well-known actresses or singers). In December 2014, the company also opened its first physical outlet in Warsaw in the prestigious Zlote Tarasy shopping mall.

Full Report Details at
- http://www.fastmr.com/prod/1113409_direct_selling_poland.aspx?afid=301

Industry Prospects

Direct selling is expected to record only a moderate value CAGR of 1% at constant 2015 prices over the forecast period. According to a representative of Polskie Stowarzyszenie Sprzedazy Bezposredniej (Polish Direct Selling Association), Poland is perceived positively by international direct selling players as a stable market which is worth entering. Hence, new products and new entrants are likely to be seen in the channel over the forecast period. It is expected that consumer confidence in this channel will gradually improve and direct relationships with agents will be of great importance, especially to the elderly.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Poland?
* How important is direct selling in Poland?

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