Now Available: Sleep Aids in Saudi Arabia

From: Fast Market Research, Inc.
Published: Mon Feb 15 2016

Consistently high levels of stress due to the rising cost of living and rapid urbanisation have led to more consumers in Saudi Arabia suffering from insomnia and other sleep-related ailments. The skyrocketing prices of food and housing as well as ever-longer commutes due to overcrowding in most Saudi cities were the main contributory factors driving demand for sleep aids in 2014. As a result, the category achieved current value growth of 15% for the third consecutive year in 2015.

Competitive Landscape

General Nutrition Centers Inc took the leading position in sleep aids in 2015 with 49% value share, pushing Boehringer Ingelheim Pharma GmbH & Co KG into second position with a 7% value share. The company’s strong leading position in the category can be attributed mainly to the strong recognition of its GNC Melatonin 3 and Good N Natural Melatonin brands. In addition, the company’s GNC Melatonin 3 brand has a solid reputation and is seen as a fast-acting and natural alternative to chemical-based sleep aids, ensuring that it maintained its leading position in the category in 2015 with a 32% value share. The company also benefits from the widespread distribution of its sleep aids through its own chain of GNC stores across the country.

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Industry Prospects

Sleep aids is expected to see consistent growth in Saudi Arabia over the forecast period. High stress levels stemming from the rising cost of living, increasing traffic congestion and longer commutes are expected to further contribute to rising consumer demand for these products. In addition, the irregular sleeping routines of many Saudis, especially during holiday periods and during the hottest months of the year, are likely to continue contributing to rising value sales in the category. As a result, sleep aids is expected to register a healthy value CAGR of 10% at constant 2015 prices over the forecast period, although this is set to be a slight slowdown from the 11% value CAGR recorded at constant 2015 prices over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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