"Processed Fruit and Vegetables in Morocco" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Feb 16 2016

Sales of processed fruit and vegetables in Morocco continue to be driven mainly by growing demand for basic staple foodstuffs, including shelf stable fruit and vegetables and shelf stable beans, which are becoming a major part of the local diet, especially in large urban areas, where people tend to do most of their grocery shopping in large modern grocery retailing outlets and hence tend to consume more processed food, which can be preserved for longer periods of time. In addition, increasing numbers of Moroccan women are joining the workforce every year, a trend which is becoming especially noteworthy now that higher numbers of Moroccan women hold university degrees and thus stand a better chance of success in the job market. As a result, many Moroccan families opt for processed fruit and vegetables as they lack time to buy fresh food and use it to prepare meals from scratch.

Full Report Details at
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Competitive Landscape

Jessy Diffusion SA continued to lead processed fruit and vegetables in Morocco in 2015 with a 10% value share. The company’s strong position is mainly due to the fact that it operates as one of the leading importers of processed fruit and vegetables in Morocco, while it offers two distinct brands D’Aucy and Jessy’s. However, the company experienced quite a decline in value share in processed fruit and vegetables in 2015 due to the rising competition it faces from other players in the category, not to mention the fact that the company conducted numerous price discount campaigns for its brand D’Aucy during 2015, which resulted in lower unit prices and this suppressed growth in its value share in the category somewhat.

Industry Prospects

Processed fruit and vegetables is expected to increase in value at a CAGR of 10% at constant 2015 prices over the forecast period, while volume sales are expected to increase at a CAGR of 13%. This strong growth is expected to be driven mainly by the launch of new products as well as the strong growth expected in the purchasing power of Moroccan households generally, along with the rapid expansion of modern grocery retailers channels such as supermarkets and hypermarkets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Fruit and Vegetables industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Fruit and Vegetables in Morocco market research report includes:

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