Analgesics in South Korea - New Market Study Published

Analgesics continues to be dominated by topical analgesics/anaesthetic. In 2015, topical analgesics/anaesthetic accounted for a 63% share of retail value sales in analgesics in South Korea. Topical analgesics/anaesthetic products are used by many consumers regardless of their occupation, gender, or age. In South Korea, these products are mostly manufactured for general use, thus athlete-specific products are not common. To be fit for general use, products are manufactured to have a weak scent and patch is the most common type, due to its convenience. Athletes prefer to use products manufactured in foreign countries which has a stronger scent, and greater effectiveness, particularly spray type products, which can be applied to a wider area.

Competitive Landscape

Handok Inc, with the Ketotop brand, leads analgesics in 2015, on a retail value sales share of 18%. Ketotop is often used as a synonym for topical analgesics/anaesthetic and is the preferred analgesic of many consumers. The brand is occasionally supported by television commercials, as part of Handok’s efforts to maintain its position as the representative brand in the category. Along with Ketotop, four out of the top five brands in analgesics are topical analgesics/anaesthetic, with the other three being Trast, Kefentect, and Antiphlamine. As topical analgesics/anaesthetic accounts for a dominant retail value sales share in analgesics in South Korea, brands from this category inevitably dominate the leading positions in analgesics as a whole.

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Industry Prospects

Analgesics in South Korea is expected to record slight positive sales growth at constant 2015 prices over the forecast period. Adult combination products - analgesics is the only category expected to see negative retail value sales growth over the forecast period. Consumers are expected to increasingly migrate away from adult combination products - analgesics to products that provide more targeted relief for specific symptoms, such as adult aspirin and adult acetaminophen.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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