New Market Research Report: Electronics and Appliance Specialist Retailers in Hong Kong, China

Electronics and appliance specialist retailers saw a healthy rebound in 2015 after marginal growth in 2013 and 2014, caused by reduced demand among local residents and lower spending power among Chinese tourists. A notable push by leading specialist retailers in 2015 revitalised store-based retail value sales, which registered current value growth of 3%. This was partly driven by an increase in home ownership and replacement of electronic appliances among households at various income levels. Small electronic gadgets such as smartphones and tablets where the most popular items over the review period. Samsung is one of the leading electronics brands and regularly introduces new innovative products in Hong Kong.

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Competitive Landscape

Suning by Hong Kong Suning Citicall Appliance Ltd took the lead in the category from AS Watson Group in 2014 and remained the leader with 24% of retail value sales in 2015, worth HK$11 billion. Despite the closure of one retail outlet, Hong Kong Suning Citicall Appliance executed effective developments, including strategic relocation of five retail outlets, redesigns of stores into premium concepts, new product launches and successful marketing campaigns across different media channels.

Industry Prospects

Electronics and appliance specialist retailers is expected to register a flat retail value CAGR (constant 2015 prices) over the forecast period. While demand for consumer electronics products, especially digital devices, will continue to increase, a growing number of consumers are shifting to e-commerce platforms, deals websites, and online stores for purchases. This is largely due to increased availability, expansion of online stores and omni-channel marketing by leading electronics specialist retailers such as Apple by Apple Inc and Fortress by AS Watson.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares

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