"Air Treatment Products in Norway" now available at Fast Market Research

Air treatment products are increasingly promoted on a health and wellness platform. Wilfa, for example, markets its humidifiers in this way by informing consumers that dry skin can cause eye irritation and increase the risk of colds and infections. Additionally, Wilfa claims dry skin can exacerbate asthma symptoms. In the promotion of its humidifier product range in early 2015, Wilfa ran the competition "Er du Norges tørreste person?" ("Are you Norway’s driest person?"). This competition encouraged contestants to enter jokes showing off their dry humour to win a Wilfa Tåke humidifier.

Competitive Landscape

Wilfa led air treatment products with a volume share of 21% in 2015. Wilfa is a domestic player that has capitalised on its intimate knowledge of Norway to achieve the leading position in air treatment products. Its knowledge has allowed the company to develop and grow an extensive distribution network and build consumer awareness of the importance of in-home air quality and the role air treatment appliances can play in this regard.

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- http://www.fastmr.com/prod/1112613_air_treatment_products_norway.aspx?afid=301

Industry Prospects

Health and wellbeing considerations will support volume sales over the forecast period. According to research undertaken by Electrolux in 2015, over 20% of the Norwegian population suffer from pollen allergies, while many have restless sleep due to poor air quality. Electrolux claims air treatment products such as air purifiers can address these issues. Therefore, communicating this to consumers and making them more aware of these issues can help boost sales of air treatment products, and specifically air purifiers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Norway?
* What are the major brands in Norway?

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