New market study, "Electronics and Appliance Specialist Retailers in Italy", has been published

Electronics and appliance sales again faced difficulties in 2015 given that consumers continued to struggle out of the recession, and looked therefore to purchase only what was strictly necessary. Moreover, the strong promotional activity to drive traffic into stores and achieve a competitive advantage against competitors drove down sales value. Thanks to government stimulus, however, signs of recovery began to appear, given that consumers in 2015 (and again in 2016) will be able to deduct some expenses for appliances from their income tax, as long as purchases are linked to larger home renovations.

Competitive Landscape

Mediamarket led electronics and appliance specialist retailers in 2015 with a 19% value share, followed by Euronics with 18% and SGM Distribuzione with 15%. SGM Distribuzione is the owner of Unieuro and Expert Italy. The company was formed in 2014 after the acquisition by Expert of Unieuro. Unexpectedly, instead of rebranding all Unieuro stores to Expert, Expert decided to change all its stores to Unieuro, given that the latter enjoyed better brand recognition among the customer base.

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Industry Prospects

Electronics and appliance retailers will likely continue to be forced to stay ahead of the game by offering competitive prices accompanied by customer service and assistance to consumers both during and after the purchase. As consumers purchase less products due to smaller home sizes and improving technology, brands will need to capture and engage consumers, starting in the pre-purchase phase online, through to post-sale support, which was still struggling at the end of the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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