New Study: Electronics and Appliance Specialist Retailers in Ireland

Electronics and appliance specialist retailers continued to register increasing sales in 2015 as the channel increased in current value by 3%. Big ticket items within consumer electronics and consumer appliances remain in high demand among Irish consumers, particularly as many people in the country now have higher disposable income levels compared to when Ireland’s economic recession commenced in 2008. Many consumers are upgrading their consumer electronics items, particularly televisions, laptops and mobile phones, due to recent advancements in technology such as the advent of HD and 3D television and stronger investment in 4G-ready smartphones.

Competitive Landscape

Harvey Norman Trading (Ireland) Ltd was the leading player in electronics and appliance specialist retailers in 2015 with a value share of 20%. The company’s sales remain relatively strong despite the closure of two of its outlets in 2012. The company maintains a strong core focus on customer service and knowledge and it is very active in marketing and promotional activity in a bid to remain relevant in the collective consciousness of Irish consumers. The company is renowned for its "twice yearly big sale" and it is increases its advertising campaigns in the lead-up to busy sales periods such as Christmas.

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Industry Prospects

Electronics and appliance specialist retailers is expected increase in value at a CAGR of 5% over the forecast period due to rising consumer demand for consumer electronics and consumer appliances. The prospects for electronics and appliance specialist retailers in Ireland for the forecast period are much more positive than the performance of the channel during the review period. As unemployment levels in Ireland have finally started falling meaningfully and with talks underway for the national minimum wage to increase, it is likely that retailers operating within electronics and appliance specialist retailers will experience a much more positive performance during the forecast period. Consumer spending is likely to continue increasing, with growth rates becoming significantly stronger over the second half of the forecast period. Unlike the negative growth recorded in 2015, outlet numbers in the channel are also likely to grow over the forecast period, rising at a CAGR of 1%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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