New Market Report: Microwaves in Romania

Microwaves witnessed another year of decline in Romania (a 2% decrease in retail volume terms), having recorded 329,000 units sold in 2015. Retail volume sales of microwaves crunched by a CAGR of 1% during the review period as a whole, after booming prior to the financial crisis. While lifestyles are becoming increasingly hectic, the need for microwaves is intensifying but their sales performance is negatively affected by competition from other products.

Competitive Landscape

Samsung Electronics Romania SRL is the most successful company within microwaves in Romania, with a retail volume share of 26% as of 2015. The company actually had a spectacular evolution throughout the review period as a whole, its 2015 retail volume share being double that of 2011. Samsung is a widely appreciated brand in Romania and consumers trust the quality of its products.

Industry Prospects

Retail volume sales of microwaves are expected to stagnate over the forecast period. Consumers will be increasingly preoccupied with healthier cooking and they will rather resort to products such as ovens or slow cookers. Home cooking will remain common in Romania in the forecast period, this keeping the need for microwave products relatively low.

Full Report Details at
- http://www.fastmr.com/prod/1112794_microwaves_romania.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Romania?
* What are the major brands in Romania?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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