New market study, "Heating Appliances in Ukraine", has been published

Suffering from the economic crisis, heating appliances declined by 11% in volume terms in 2015. With the tough economic situation and the reduction in purchasing power the main factors influencing consumer choice in 2015 were price and the power of the heating appliances product. To save money consumers were more likely to buy a more powerful appliance and use it to heat the whole apartment rather than buying several appliances, such as one for each room.

Competitive Landscape

Saturn Home Appliances sro led heating appliances with a 14% volume share in 2015. Offering budget heating appliances under a well-known brand, the company improved its position from second to take the lead in 2015.

Industry Prospects

It is expected that the price of gas will increase over the forecast period, resulting in some Ukrainians turning to other methods of heating their homes. This is the main reason behind the expected improvement in heating appliances, with the category set to increase at a CAGR of 1% in volume terms.

Full Report Details at
- http://www.fastmr.com/prod/1112701_heating_appliances_ukraine.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in Ukraine?
* What are the major brands in Ukraine?
* Are central heating units inhibiting potential growth for electric fires?
* Has innovation in panel heaters led to an upturn in fortunes for the category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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