New Market Report: Internet Retailing in Ireland

Internet retailing recorded strong current value of 15% in 2015, with sales in the channel rising to €2.8 billion by the end of the year. Internet retailing is consistently becoming an integral part of the multi-channel retailing strategies for many of Ireland’s store-based retailers as they seek to enhance sales. Technological progress in terms of improvements to broadband speeds and the updating of Ireland’s mobile telecommunications networks to the 4G standard have also played a role in boosting growth in Internet retailing. Many Irish consumers are becoming more accustomed to shopping online, particularly as delivery times are improving, with many retailers using courier services to ensure that deliveries arrive on time.

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Competitive Landscape

Amazon.com Inc remained the leading player in internet retailing in 2015 with a 5% value share. The company has a reliable reputation among Irish consumers and offers a diverse range of products, which it has used to attract consumers for many years. In addition, Amazon’s e-readers brand Kindle and its music downloading service remain popular amongst Irish consumers. Amazon has the potential to develop much further in Ireland if it were to offer a dedicated site for the country and enable Irish consumers to resell products on its site.

Industry Prospects

Internet retailing is expected to continue experiencing relatively strong growth over the forecast period, with a value CAGR of 9% expected in constant 2015 terms and the channel is expected to achieve €4.3 billion in value sales in 2020. There is set to remain strong demand for online selling during the forecast period, with more store-based retailers likely to move into this channel. However, it is envisioned that Ireland’s leading store-based retailers will maintain a physical presence as many consumers do prefer to go physically to a shop and buy products that they can see and touch for themselves.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares

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