"Large Cooking Appliances in Taiwan" now available at Fast Market Research

Real estate is negatively affecting large cooking appliances in 2015, especially built-in models. Soaring housing prices are pushing up real estate investment and speculation instead of real demand for residential purposes. To curb the housing price growth, the Taiwanese Government has released a serial policy to cool down the real estate market, which in turn is affecting the volume sales of large cooking appliances, resulting in just 2% growth in volume terms to reach 645,000 units in Taiwan in 2015.

Competitive Landscape

It is of no surprise that with a 40% volume share of large cooking appliances, Sakura Taiwan Corp retains its leadership of the category in 2015. With superb quality and design, the Sakura brand has dominated Taiwan large cooking appliances for many years. For instance, Sakura built-in hobs rank first in a survey amongst consumers from 2013 to 2015. Sakura cooker hoods have led for 30 consecutive years. It dominates the major categories in large cooking appliances, except for ovens. To complete the product range, Sakura distributes Electrolux and SVAGO ovens.

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Industry Prospects

Large cooking appliances is predicted to grow by a 2% retail volume CAGR over the forecast period. Several factors limit the growth of large cooking appliances. The first factor is the high penetration rate of large cooking appliances in existing households. Secondly, the growth of households in Taiwan is predicted to grow by only 1%. The weak demand determines the less optimistic prediction for the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Large Cooking Appliances in Taiwan?
* What are the major brands in Taiwan?
* What is the most common cooking appliances in Taiwan?

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