Vending in Germany - New Study Released

Compared with 2014, 2015 was a successful year for vending, in part due to the success of hot drinks, which are becoming far more prevalent around the country. Hot drinks saw growth far above the overall category average, but the category which was most responsible for the overall value growth of vending in 2015 was tobacco. Tobacco products vending is by far the biggest generator of sales. The tobacco industry is struggling on several fronts to keep up with the rules and regulations, but due to higher prices it was able to post growth again in 2015, and thus contribute the most to overall growth.

Industry Prospects

It will be crucial for vending to move away from its unhealthy and old image. Players will need to be innovative and offer interesting and modern concepts for consumers with regard to packaged food, hot drinks and soft drinks. Here there will be the largest opportunities in the long term, as the German population is increasingly mobile, and more and more people are commuting every day. In order to compete with supermarkets or other convenience formats at highly frequented locations, vending machines will need to offer different payment methods, competitive prices and a new healthy image.

Full Report Details at
- http://www.fastmr.com/prod/1113656_vending_germany.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vending industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vending industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vending in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Germany?
* Is vending being aided by consumers’ desire to eat on the go?
* Are vending operators broadening their product range to drive sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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