New Market Report: Chile Consumer Electronics Report Q2 2016

From: Fast Market Research, Inc.
Published: Wed Feb 17 2016

Chile's consumer electronics devices market has a bright medium - term outlook through a continued expansion of the middle class, which will deepen the market and should ease the constraint of price sensitivity on vendor returns. However, t he outlook does continue to include challenges. F or instance we forecast growth of just 0.2% in 2016 as the peso depreciates further, erod ing household purchasing power for imported devices. This performance also captures the downside risk facing Chile from the commodities slump and potential hard landing in China. However, in our core scenario the peso will appreciate, driving greater device spending, with a bump in demand in 2017 as deferred purchases from 2015 and 2016 are unlocked, especially in the computer and AV segments.

Full Report Details at

Latest Updates & Industry Developments

Computer Sales: USD1.05bn in 2016 to USD1.47bn in 2020, a compound annual growth rate (CAGR) of 6.6% in US dollar terms. After another contraction in 2016 peso appreciation against the US dollar and underlying household demand will drive an expansion of the PC market.
AV Sales: USD782mn in 2016 to USD985mn in 2020, a CAGR of 4.2%. After sales declined by almost a third from the 2012 peak to 2015, we expect AV demand growth will stabilise over the medium term.
Handset Sales: USD1.54bn in 2016 to USD1.78bn in 2020, a CAGR of 3.7% in US dollar terms. Peso appreciation presents upside to smartphone average selling price 2017-2020, but the underlying trend of depleting smartphone upgrade opportunity will see spending growth gradually decelerate.

The Chile Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Chile.

BMI Research'sChile Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Chile.

Key Benefits
Benchmark BMI's independent consumer electronics industry forecasts for Chile to test other views - a key input for successful budgeting and strategic business planning in the Chilean consumer electronics market.
Target business opportunities and risks in Chile through our reviews of latest industry trends and major deals, projects and investments.

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Contact Name: Bill Thompson
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