New Report Available: Small Cooking Appliances in Denmark

Trade sources noted burgeoning demand for personalised lifestyle appliances. The launch of the hard pods coffee machine Nespresso Pixie Clips in April 2015 exemplified this trend. Nespresso Pixie Clips allows consumers to change the side panels on the machine. This permits consumers to customise the machine to their particular style preferences and/or to keep pace with the latest design trends. Indeed design is an important driver of sales for Danish consumers. However, design needs to be supported by ease of use and multiple functions.

Competitive Landscape

BSH Hvidevarer A/S led small cooking appliances with a retail volume share of 15% in 2015. BSH owns the popular Bosch and Siemens brands, which enjoy wide and varied national distribution. The emergence and growth of the hard pods category helped to ensure and strengthen the company’s position. The Bosch Tassimo brand quickly established a leading position within hard pods and with hard pods expected to continue to record strong growth rates over the forecast period, the continued growth of the Bosch Tassimo brand is likely to increase BSH Hvidevarer A/S’s total small cooking appliances retail volume share.

Full Report Details at
- http://www.fastmr.com/prod/1112862_small_cooking_appliances.aspx?afid=301

Industry Prospects

Growing consumer interest in cooking and food preparation combined with an ongoing rise in their health consciousness will shape the direction of forecast period growth. This will place a burden on manufacturers to address and meet these consumer demands through product solutions that are both convenient and easy to use. A likely trend in this regard is the migration of technology innovations from professional kitchens to the retail market. Steam and induction technology products are consequently likely to become more visible over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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