Volume sales growth is clarified by the popularity of cooking-based reality television programmes and the growing general interest in cooking and gastronomy this inspires. Danish television is littered with a multitude of cooking related programming such as MasterChef, Fris Bageri, Grilltjansen and Danmarks Bedste AmatÙ‘rkokke. This is inspiring consumers to prepare their own food and beverages, which in turn is boosting sales of food preparation appliances that permit consumers to explore this interest. Rising consumer demand for professional-standard appliances is also linked to this trend.
Competitive Landscape
BSH Hvidevarer A/S led retail volume sales with a share of 25% in 2015. The company led volume sales throughout the review period. BSH Hvidevarer is the NBO of the ever-popular Bosch and Siemens brands. Bosch and Siemens brands enjoy national distribution in that they are distributed by all leading retail chains in consumer appliances. This helps to ensure the brands are recognised and respected by Danish consumers as representing affordable quality.
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Industry Prospects
The strong and growing consumer interest in all things culinary shows no signs of abating over the forecast period. Indeed the burgeoning popularity of food preparation appliances in Denmark will help to boost demand for more innovative and premium-positioned products. Volume sales growth will be fuelled by an ongoing trend of going back to basics in terms of cooking fresh ingredients and from scratch, and replicating the going-out experience at home but at the same time having all the necessary gadgets to help create high quality meals with the minimum of effort.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food Preparation Appliances industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Food Preparation Appliances in Denmark market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Food Preparation Appliances in Denmark?
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"Food Preparation Appliances in Denmark" is now available at Fast Market Research
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001