Air Treatment Products in South Korea - New Market Report

Amid the positive growth of most product categories within air treatment, the major decline of dehumidifiers was the main issue in 2015. Dehumidifiers grew strongly since 2010 due to wet summer seasons and the active promotion of their merits. The strong performance of dehumidifiers, which led the total sales of air treatment products, ceased in 2014 due to a dry summer. In 2015, the same weather conditions resulted in the negative growth of dehumidifiers. The amount of rainfall in the summer of 2015 was at its lowest level since 1985. The large volume of inventory from the previous year acted as an additional burden for manufacturers and large discounts led to a decline in unit prices.

Competitive Landscape

Although the company’s volume share decreased marginally in 2015, LG Electronics Inc is the leading player in air treatment products. The company’s strong position comes from its leading volume shares of air purifiers, dehumidifiers, split air conditioners, and other air treatment products.

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Industry Prospects

Air treatment products have a positive outlook for the forecast period. The importance of air treatment products is likely to rise due to growing concerns about pollution and global warming. Therefore, the category is expected to have a volume CAGR of 2% in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in South Korea?
* What are the major brands in South Korea?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in South Korea?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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