New market study, "Home and Garden Specialist Retailers in Poland", has been published

Despite a gradual improvement in the economic climate in Poland, consumers in 2015 remained cautious with regard to spending significant amounts of money on big-ticket items. Hence, when it came to home and garden products, consumers analysed store offers, looking for cheaper prices and discounts. Home and garden specialist retailers hence focused on a multi-channel strategy via the development of online platforms as well as offering payment by instalment.

Competitive Landscape

Castorama Polska Sp zoo led home and garden specialist retailers in 2015 with a 23% value share. The company was the clear leader in home improvement and gardening stores thanks to a retail network of 73 large-sized outlets. Its recognisable namesake brand and comprehensive product range further supported its strong position. In 2015, Castorama trialled a click-and-collect service in Warsaw.

Full Report Details at
- http://www.fastmr.com/prod/1113523_home_garden_specialist.aspx?afid=301

Industry Prospects

Home and garden specialist retailers is predicted to post a value CAGR of 2% at constant 2015 prices over the forecast period. This will be a slightly better performance than that of the review period. Nevertheless, the channel’s negative performance will be due to a lack of consumer confidence in the job market and caution with regard to spending on big-ticket items. The expected slow recovery in the housebuilding industry over the short and medium term will hinder the growth potential of home and garden specialist retailers. Furthermore, growing competition from other channels, predominantly internet retailing, discounters and mixed retailers, will likely put further pressure on prices, leading to more promotional offers and discounts, thus further limiting the channel’s value growth potential.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



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