Market Report, "Irons in South Africa", published

From: Fast Market Research, Inc.
Published: Sun Feb 21 2016

Irons are considered an important small appliance in many South African households with penetration reaching 32% in 2015. Traditional steam irons accounting for approximately 76% of the category’s volume sales in 2015. Wide product assortment exists within the category, offering an array of price points. The category is therefore well supported by the mass segment.

Competitive Landscape

Home of Living Brands (Pty) Ltd continued to lead the irons category with a retail volume share of 37%. It is followed by Kenwood Home Appliances (Pty) Ltd and Nu-World Holdings Ltd, with shares of 18% and 8% respectively.

Industry Prospects

The irons category is expected to record a volume CAGR of 6% over the forecast period, with traditional steam irons likely to continue to dominate sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in South Africa with research from Euromonitor's team of in-country analysts.

Full Report Details at

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in South Africa?
* What are the major brands in South Africa?
* What is the most common cooking appliances in South Africa?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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