Internet Retailing in Switzerland - New Report Available

Internet retailing continued to record dynamic growth in Switzerland in 2015. Growth in online sales was primarily stimulated by the growing penetration of PCs and internet connections as well as the strong development of internet retailing platforms by retailers as they seek to facilitate online purchases and payments. The strong expansion of pure internet retailing players such as Zalando in Switzerland also stimulated strong growth in online sales as shoppers became more familiar with using the internet for buying products. As a result, massive investment in marketing and advertising were allocated to the development of these operators’ online capabilities. In addition, many retailers introduced or intensified their multichannel strategies, and were able to increase sales through online orders and click-and-collect services.

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Competitive Landscape

Migros Genossenschaftsbund was the leading player in internet retailing in 2015, having acquired Digitec during the year. Digitec offers a wide range of consumer electronics, software and computer games. Previously a pure player in internet retailing, Digitec opened nine store-based retail outlets across Switzerland. These outlets are relatively small and serve primarily to showcase the products available and as click-and-collect stations.

Industry Prospects

The speed of Switzerland’s broadband internet connections is expected to continue increasing over the forecast period, enabling consumers to save time when shopping online and helping them to enjoy the convenience of purchasing products in services from the comfort of their homes or offices. This evolving trend in general consumer purchasing patterns is expected to become more acute over the forecast period and it will soon become the norm. This development is likely to push Switzerland’s leading store-based retailers to expand their online presence, utilising advanced technology to raise consumer awareness of products and brands and improve consumer engagement. As a result, internet retailing is expected to post a positive performance in value terms over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Switzerland market research report includes:

* Analysis of key supply-side and demand trends

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