New Market Report: Vending in Italy

Italian consumers demonstrated an increasing interest in health and wellness products in 2015, including organic and locally-manufactured items. In order to meet this demand, major vending brands, Argenta and IVS Italia, joined forces with two major organic packaged food players, respectively Ecor NaturaSì and BioEra Start UP Italia/KI Group. The aim was to provide consumers the opportunity to purchase natural and organic items, which had only been sporadically present in vending machines.

Industry Prospects

Vending is expected to record a 2% value CAGR at constant 2015 prices over the forecast period to reach €454 million by 2020. Growth is expected to be mainly generated tobacco products, hot drinks and personal hygiene products, in that order. Beauty and personal care products in vending remains a niche category, given that only a few grocery retailers, such as Despar and Coop Italia, launched vending machines outside their stores to sell a limited number of basic product references in food and non-food.

Full Report Details at
- http://www.fastmr.com/prod/1113663_vending_italy.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vending industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vending industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vending in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Italy?
* Is vending being aided by consumers’ desire to eat on the go?
* Are vending operators broadening their product range to drive sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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