Newly released market study: Homeshopping in Ukraine

In 2015, homeshopping companies increased product prices in line with the inflation trends and consumers, used to placing orders with such companies and sometimes bound by special conditions of membership, continued ordering the most necessary products. At that, operators retained from increasing prices to fully compensate for the devalued local currency, preferring to reduce their own mark-ups; this added to the attractiveness of homeshopping products compared to galloping prices seen in traditional retailer outlets. As a result, homeshopping speeded up over 2015 exceeding the review period CAGR of 18% at current prices.

Competitive Landscape

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Knyzhkovy Klub Klub Simeynogo Dozvillya maintained its leading position in homeshopping in Ukraine with12% of the retail value sales excluding sales tax. The company had a pioneering entry benefit and was additionally noted to actively conduct new product development and assortment expansion to include not only books but personal care products, amongst others. It has established a nationwide chain of loyal consumers.

Industry Prospects

In near future, homeshopping is not to lose its importance in Ukraine, serving as an alternative channel to other retailers, especially in areas where modern retailing formats are to remain underdeveloped whilst outdoor markets and variety stores will be losing attractiveness. Between 2015 and 2020 homeshopping is expected to see sales value rise at a 5% CAGR at constant 2015 prices translating into UAH5.2 billion without sales tax in 2020. Ukrainian consumers will be seeking good quality and regularly renovated products sold at reasonable prices through convenient nationwide delivery.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Ukraine?

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