New Report Available: Microwaves in Ukraine

Ukrainians do not consider microwaves to be a necessary good. Demand for microwaves over the review period was stimulated by the affordability of these products. After a dramatic drop in the exchange rate of the local currency against the US$, a lot of people refused to purchase microwaves. They consider these kind of appliances to be desirable but something which can be postponed for a while.

Competitive Landscape

Samsung Electronics Ukraine TOV led microwaves in 2015. Its volume share increased from 30% in 2014 to 32% in 2015. The popularity of the Samsung brand is connected with brand awareness and the fact that it operates within the lower-mid price segment.

Industry Prospects

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It is expected that microwaves will improve over the forecast period although still seeing a decline at a CAGR of 3% in volume terms. Being quite saturated, it is unlikely that the category will see a positive CAGR. The main consumers of microwaves are expected to be people who would like to replace their old microwaves with new, better designed and more multifunctional units.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Ukraine?
* What are the major brands in Ukraine?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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