Market Report, "Direct Selling in Spain", published

From: Fast Market Research, Inc.
Published: Mon Feb 22 2016

Direct selling once again recorded positive current value growth, with the category increasing by 5% in 2015. There is a consensus within the industry that contrary to what happened in other channels, the economic difficulties the country underwent during the review period benefited the category. The unemployment rate still stood at 24% in 2015 – according to EPA (Encuesta Poblacion Activa- Active Population Survey) – which implies that almost 4.5 million citizens still do not have a job. This fact implies that Spaniards will continue to look for ways of earning money. Being a distributor of direct selling products is one of these ways and this fact supported the performance of the channel in 2015.

Competitive Landscape

No big changes took place in the direct selling competitive landscape in Spain in 2015. Vorwerk España remains the leading direct selling company with a 24% value share in 2015. The category remained fairly stable with no significant new players entering the category. Most of the players investing in non-store retailing chose internet retailing, as the need to establish a network of distributors makes it harder for companies to succeed in direct selling.

Full Report Details at

Industry Prospects

Although the economy was already showing signs of a recovery in 2015, financial institutions predict that it will still take another couple of years for the economy to create a substantial number of jobs. With many Spanish consumers still in a difficult financial situation, it is expected that cocooning and home cooking will continue to be key trends affecting direct selling. As a result, direct selling is set to increase at a constant 2015 value CAGR of 3% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Spain?

About Fast Market Research

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You may also be interested in these related reports:

- Direct Selling in Japan
- Direct Selling in Indonesia
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