Mixed Retailers in Denmark - New Market Research Report

From: Fast Market Research, Inc.
Published: Tue Feb 23 2016

Although recording a weak performance over the review period, mixed retailers in Denmark showed 1% current value growth in 2015. The positive change was linked to the stronger performance in department stores, with the leading chain Magasin du Nord driving sales. Convenience associated with such retailers due to a prime location in city centres, availability of different product selections that appeal to different consumer groups and a pleasant in-store atmosphere, which is appreciated for interior design, were all key factors that stimulated the positive growth of mixed retailers.

Competitive Landscape

Magasin du Nord, the leading brand in department stores, continued to lead the competitive environment in mixed retailers in Denmark in 2015 with a value share of 44%. Department stores is the most important channel within mixed retailers, and therefore Magasin benefits from this. Magasin enjoys prime locations in major shopping areas, such as Kong. Nytorv, in the centre of Copenhagen, next to the Metro station. In addition, Magasin benefits from successful marketing campaigns and the fact that its product selection appeals to a strong base comprising all consumer groups.

Full Report Details at
- http://www.fastmr.com/prod/1113622_mixed_retailers_denmark.aspx?afid=301

Industry Prospects

An improvement in the economy and marketing campaigns across all media channels by mixed retailers will be key factors behind the positive performance of this channel over the forecast period. Improvement in the economy will motivate consumers to purchase more quality or premium brands, which are usually available in department stores. A strong consumer base with an interest in known brands, which are available at an economic price, will stimulate sales of variety stores such as Tiger and Normal. Mixed retailers is likely to record value growth at constant 2015 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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