Home and Garden Specialist Retailers in Italy - New Market Report

Owning a house has long been a lifetime goal for many Italians who sought the guarantee of a house for their retirement and which they could eventually leave to their heirs. During the recession, however, house taxation was so high and consumer spending power so low that it was difficult for Italians to maintain their houses. After some years of not investing in improving their living spaces, however, in 2015 consumers again began to spend on renovating their homes.

Competitive Landscape

Ikea Italia Retail led home and garden specialist retailers in Italy with a 4% value share in 2015, followed by Leroy Merlin with 4% and OBI Systemzentrale with 1%. Ikea remained one of the preferred brands among Italian consumers, as it stands for good quality and prices and offers a fun shopping experience. Ikea’s success is also due to the fact that consumers can find furnishing solutions which are designed specifically for smaller homes, while the majority of other furniture retailers focus only on design.

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Industry Prospects

Home and garden specialist retailers is expected to record a 1% value CAGR at constant 2015 prices over the forecast period. This is not anticipated to be matched by an equal performance in terms of the number of outlets and selling space, which are expected to record negative CAGRs of 2% and 1%, respectively. As the economy shows signs of improvement, sales and average retail prices are expected to increase, mainly due to a decline in promotional activity operated by major brands, such as IKEA.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading Home and Garden Specialist Retailers in Italy?

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