New market study, "Iran Consumer Electronics Report Q2 2016", has been published

From: Fast Market Research, Inc.
Published: Tue Feb 23 2016

The easing of sanctions and a more supportive economic environment, particularly from 2017, will shift the Iranian consumer electronics devices market to a higher growth trajectory. Rising incomes and increased supply of devices should see domestic spending growth above the historical trend as vendors tap low device penetration rates in key categories such as notebooks, tablets and smartphones. The outlook is however still subject to uncertainty due to political risk and the low oil price. There is also downside due to high import tariffs for devices, and embedded consumer behaviour in acquiring devices through informal channels. Balancing these factors is o ur core scenario for a CAGR of 4.8% 2016-2020 to a value of USD10.1bn in 2020.

Latest Updates & Industry Developments

Computer sales: USD2.6bn in 2016 to USD3.5bn by 2020, corresponding to a compound annual growth rate (CAGR) of 4.8%. In a market with an installed base weighted towards locally assembled desktops there is a huge opportunity in the notebook and tablet markets, which we expect to outperform.
AV and gaming device sales : USD1.5bn in 2016 to USD1.8bn in 2020, a CAGR of 2.3%. TV set upgrade opportunity but AV market expected to underperform due to price erosion and cannibalisation of digital camera volumes as base of smartphone ownership broadens.
Handset sales: USD3.9bn in 2016 to USD4.9bn in 2020, a CAGR of 5.8%. Low smartphone penetration presents large opportunity to vendors as easing of sanctions deepens the supply of devices, providing a growth engine for overall handset market value.

Full Report Details at

The Iran Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Iran.

BMI Research'sIran Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Iran.

Key Benefits
Benchmark BMI's independent consumer electronics industry forecasts for Iran to test other views - a key input for successful budgeting and strategic business planning in the Iranian consumer electronics market.
Target business opportunities and risks in Iran through our reviews of latest industry trends and major deals, projects and investments.

About Fast Market Research

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