Grocery Retailers in Germany - New Report Available

As the trend towards urbanisation is growing and consumers’ lifestyles are changing, more and more people seek convenience when doing their grocery shopping. Supermarkets benefited the most from this trend in 2015, as smaller outlets in convenient city and residential locations increased in popularity. Hence, the urban consumer of today is looking to save time, without having to drive to a hypermarket or a discounter, but still demands high-quality products and a wide product range, which supermarkets are able to offer. Accordingly, in 2015 the outlet numbers and the sales area of supermarkets declined, but value sales saw the fastest growth of all grocery retailers, increasing by 3%, which underlines the growing trend towards small, quick but high-quality grocery shopping in the cities.

Competitive Landscape

Edeka Zentrale continued to lead grocery retailers in Germany in 2015. Besides a successful television marketing campaign, Edeka enjoyed success with its own private label products. Furthermore, with social commitments beyond its daily business, Edeka is creating stronger brand recognition. Generally, Edeka operates a wide range of different store formats, ranging from small neighbourhood stores (supermarkets) to large hypermarkets, which are all operated under the umbrella brand of Edeka. This creates synergies, and high brand awareness, recognition and trust amongst consumers. In addition, it also successfully transformed its discounter Netto into a modern discounter, which brought a new diversity in discount retailing.

Full Report Details at
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Industry Prospects

With a strong labour market and forecast GDP growth, grocery retailers is expected to continue to grow steadily. Grocery retailing overall in Germany is relatively well buffered against economic problems. When the economy contracts and consumers can no longer spend as much money on luxury products as before, they resort to smaller, more affordable treats, including groceries. In addition, during periods of economic uncertainty, home-cooking increases as opposed to eating out; this ultimately benefits grocery retailers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Germany market research report includes:

* Analysis of key supply-side and demand trends

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