"Mixed Retailers in Ireland" Published

Mixed retailers experienced value growth of 8% in current terms in 2015 as sales in the channel reached €3.9 billion. Outlet numbers continued to grow in 2015 as an increase in consumer confidence led to higher footfall within department stores. However, variety stores is also seeing strong sales due to the value-based strategies that many in the channel have adopted. In Ireland, mixed retailers comprises only department stores and variety stores as the presence of mass merchandisers and warehouse clubs remains negligible.

Competitive Landscape

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Dunnes Stores Ltd was the dominant leader in mixed retailers in 2015 with a value share of 54%. The company’s change in strategy in recent years has seen it move away from individual outlets offering either grocery or non-grocery products towards department-store style outlets offering both. Its grocery departments remain its main focus, with a greater emphasis on the Dunnes Stores Simply Better private label range and also promotional campaigns such as vouchers offering €10 off the customer’s next shop. While the perception of value remains important for Dunnes Stores, it has changed its strategy in recent years by offering higher quality products, particularly within homewares and apparel and footwear.

Industry Prospects

Mixed retailers is expected to continue experiencing increasing sales during the forecast period, with a value expected at constant 2015 prices and sales in the channel rising to €4.5 billion in 2020. Value growth in the channel during the forecast period is expected to be in line with the growth rates recorded during the review period as the strong sales coming from the repositioning of Dunnes Stores from individual outlets specialising in either grocery or non-grocery products towards department stores is likely to slow down.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  

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