"Homeshopping in Hungary" Published

Customers continue to be bombarded with hundreds of offers to order via mail, or cold calls, but the channel of homeshopping continues to decline as transactions migrate to online platforms. Leading homeshopping companies tend to prefer the online platform for leads and closing the deals as distribution is faster, cheaper, more flexible, and often preferred by consumers as well.

Competitive Landscape

Studio Moderna 2000 TV-Shop Kft led homeshopping in 2015 with a 10% value share, closely followed by Telemarketing International Kft achieving a 9% value share. Both homeshopping companies were able to marginally increase their sales mostly due to intensive print and television campaigns. The store-based retailing and the option of trying products at the stores also increases the trust towards homeshopping.

Full Report Details at
- http://www.fastmr.com/prod/1113543_homeshopping_hungary.aspx?afid=301

Industry Prospects

The growing penetration and the several competitive advantages of internet retailing will be the most important factors diminishing the role of Hungarian homeshopping in the short- to long-term. The increase in printing and mailing expenses will also force homeshopping companies to move towards internet retailing, further diminishing the sales generated by traditional homeshopping.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Hungary?
* What products continue to sell well through the homeshopping channel?
* How is the homeshopping channel being affected by the growth of internet retailing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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