Newly released market study: Home and Garden Specialist Retailers in France

With current value growth of 2%, home improvement and gardening stores fared relatively well in 2015, mainly thanks to the warm weather in France during the year, which boosted sales of gardening products, sun umbrellas and sun loungers between spring and autumn 2015. This contrasted with the poor performances recorded in the channel during 2013 and the first half of 2014 as sales contracted, especially sales of home improvement and DIY products, a trend which can be attributed to the lack of relocation and renovation projects among French households.

Competitive Landscape

Leroy Merlin, owned at GBO level by Adeo Groupe, continued to lead home and garden specialist retailers in 2015 with a 15% value share. The company even managed to consolidate its leading position in home improvement and gardening stores. Most experts have paid tribute to this achievement, made all the more impressive by the rather difficult context. The French company opened new outlets towards the end of the review period, notably in inner Paris, engaging in a strong cross-channel strategy and developing new services, notably in line with its recent partnership with the US player Techshop, the specialist in ‘fab labs’, public workshops located in urban areas.

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Industry Prospects

The most important factor driving growth in home and garden specialist retailers over the forecast period is expected to be the number of home renovation projects being undertaken by French consumers. The outlook in this area is rather uncertain. On the one hand, the current pressure which is coming on the local real estate market should continue to limit the enthusiasm of French people for home renovation projects; indeed, trends in sales of DIY, gardening and, in particular, home furnishings often correlate with the state of the residential real estate market. On the other hand, there is some good news for the channel, according to industry experts, as there are 34 million homes in France and 37% of French people responding to a survey in early 2015 declared that the improvement of their home was a priority for them.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in France market research report includes:

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