Electronics and appliance specialist retailers is stuck in a vicious circle from which it cannot escape – it is being undermined by the low prices and wide range of products offered by internet retailing, a reduction in high street footfall, the downturn in the real estate market and the conservative attitude towards consumer spending due to the economic slowdown. Unsurprisingly, this continued to affect the channel in 2015, although the leading players put efforts into optimising the layout of their retail businesses.
Thanks to the diversity of products offered, its nationwide presence and success at establishing a multi-channel offering (it was the pioneer of the O2O business model in the domestic market), Suning Commerce Group Co successfully maintained its leading position in electronics and appliance specialist retailers in 2015. In addition, the company continued to enhance its investment in the integration of online and offline channels with several important strategic co-operations, such as the collaboration with Alibaba Group Holding.
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Electronics and appliance specialist retailers is projected to post a value CAGR of 1% at constant 2015 prices over the forecast period. This will mainly be driven by replacement purchases, new demand from the rural market and consumers trading up to new and innovative smart products. However, the growth prospects for the forecast period will continue to be undermined by the sustained growth in internet retailing, which enables consumers to easily find information regarding products and compare prices before making a purchasing decision. Moreover, high rental costs are also likely to be a constraint to the development of this channel.
Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Electronics and Appliance Specialist Retailers industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Electronics and Appliance Specialist Retailers in China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
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