New Market Research Report: Eye Care in Taiwan

Frequent use of mobile phones and laptops in daily life results in increasing consumer requests for eye care products. People work long hours in front of laptops and check their smartphones out of work. The eyes are used extensively to stare at the screens and are stimulated by the brightness. Thus, eye care products are in strong demand to ease eye tiredness resulting from overuse.

Competitive Landscape

Mentholatum Taiwan Ltd is the leading player in eye care with a 26% value share in 2015. The company is famous for its ointment in topical analgesics. The brand image is deeply rooted in consumers’ minds and it is perceived to be a trustworthy brand. Besides the good image of the brand, the player also has a rich product portfolio in eye care that sustains its leading position.

Industry Prospects

Eye care is expected to slow down in value growth terms over the forecast period. High need and dependence on eye care products make consumers aware that they should take care of their eyes. By making adjustments and taking eye care supplements consumers will decrease the incidence of sore eyes. Consumers will no longer depend on eye care products to keep their day running smoothly.

Full Report Details at
- http://www.fastmr.com/prod/1110498_eye_care_taiwan.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Taiwan?
* What are the major brands in Taiwan?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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